Comparison shopping engines (CSEs) are quick tools to gain visibility by leveraging discounts and giving up margins. Since low price is one of the main factors influencing choice, these web services attract many visitors but also many bait-and-switch, below-cost and promotional offers. It’s risky for online retailers to compare their offers against these price comparison websites. However, it’s also crucial for brands and manufacturers to ensure the reputation of their products is not tarnished on these channels. This function maps your products within the main CSEs and helps you find the right balance between visits and the margin you want.