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Analytics

Transform raw market data into insights that guide pricing, assortment, and strategic decision-making.

Today’s market moves fast, and data becomes valuable only when it reveals the “why” behind changes in pricing, promotions, and assortments. Competitoor’s Analytics solutions help you understand these dynamics over time, providing historical trends, deviations, promotional pressure, and indicators that shape your strategic actions.

With intuitive analysis tools, you can monitor long-term pricing patterns, track how catalogs evolve, assess promotional habits, and identify threshold violations. These insights enable you to predict market behaviors, evaluate competitor strategies, and make proactive decisions that protect brand value and maximize growth opportunities.

Whether you’re planning new product launches, assessing category volatility, or refining your long-term market strategy, Competitoor gives you the visibility and clarity needed to stay one step ahead, always supported by consistent, reliable data.

Main Functionalities

Promotions and discount pressure by Retailer/Country
Trend analysis
Price Range analysis
Online multi brand retail brand ranking by category vs. competitors
Customizable Report and Dashboard by user
New items history tracking
Geopricing analysis (GPI)
Assortment image analysis and comparison
Online multi brand retail assortment analysis
Historical view and KPIs trend analysis

Main Functionalities

Trend analysis
Price Range analysis
Iconic products management and monitoring
Assortment analysis of your brand vs brand competitors.
Geopricing analysis (GPI)
Customizable Report and Dashboard by user
Catalog image analysis and comparison
Assortment analysis by Country
Historical view and KPIs trend analysis

Main Functionalities

Stock availability tracking
Promotion tracking
Price efficiency analysis
Price Leader vs. Average Deviation vs. recommended sales price
Customizable Report and Dashboard by user
Category customization
Duties, Taxes, Shipping and delivery costs tracking
Catalog Overlap analysis
Daily product prices tracking
Historical view and KPIs trend analysis

Main Functionalities

Direct spend toward high-performing, high-impact products

Cut AD waste by removing non-competitive products, improve conversion rates and optimize advertising performance.

Maximized value visibility & ROI

By spotlighting your mostcompetitive offers, Smart Adv improves conversion rates,boosts margins, and keeps your listings amongthe top value-for-money options.

Competitiveness based AD allocation

Smart Adv activates or pausesproduct ads based on real-timemarket competitiveness (e.g. pricing, visibility), optimizingspend across platforms like Google Shopping and Kelkoo.

Dynamic budget allocation

Smart Adv automatically redirects your ad budget to the products with the highest conversion potential, ensuring every euro works harder.

Why You Need It

-20%

Cut ad waste by removing non-competitive products

+15%

Improved conversion rate

+25%

optimized advertising performance

Get a Personalized Demo

See what our products can do for your retail targets in just a quarter!

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