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Brand Plan (Online Retail Price Monitoring)

Empowering brands with daily price tracking, market insights, and promotion monitoring for strategic decision-making

The Brand/eCommerce Plan offers comprehensive features for retail technology, focusing on daily price tracking, monitoring of promotions, shipping and delivery cost analysis, global price index evaluation, and historical trend analytics. Users gain valuable insights on assortment and price positioning, as well as oversight of price alignment. The system allows access to both standard and custom reports for in-depth market analysis. Key functions include daily tracking of selected products, promotion tracking, category configuration, monitoring of duties, taxes, shipping and delivery costs, stock status tracking, catalog overlap analysis, price reviews, historical trend evaluation, and configurable dashboards and reports for tailored business needs.

Main Functionalities

Promotions and discount pressure by Retailer/Country
Trend analysis
Price Range analysis
Online multi brand retail brand ranking by category vs. competitors
Customizable Report and Dashboard by user
New items history tracking
Geopricing analysis (GPI)
Assortment image analysis and comparison
Online multi brand retail assortment analysis
Historical view and KPIs trend analysis

Main Functionalities

Trend analysis
Price Range analysis
Iconic products management and monitoring
Assortment analysis of your brand vs brand competitors.
Geopricing analysis (GPI)
Customizable Report and Dashboard by user
Catalog image analysis and comparison
Assortment analysis by Country
Historical view and KPIs trend analysis

Main Functionalities

Stock availability tracking
Promotion tracking
Price efficiency analysis
Price Leader vs. Average Deviation vs. recommended sales price
Customizable Report and Dashboard by user
Category customization
Duties, Taxes, Shipping and delivery costs tracking
Catalog Overlap analysis
Daily product prices tracking
Historical view and KPIs trend analysis

Main Functionalities

Direct spend toward high-performing, high-impact products

Cut AD waste by removing non-competitive products, improve conversion rates and optimize advertising performance.

Maximized value visibility & ROI

By spotlighting your mostcompetitive offers, Smart Adv improves conversion rates,boosts margins, and keeps your listings amongthe top value-for-money options.

Competitiveness based AD allocation

Smart Adv activates or pausesproduct ads based on real-timemarket competitiveness (e.g. pricing, visibility), optimizingspend across platforms like Google Shopping and Kelkoo.

Dynamic budget allocation

Smart Adv automatically redirects your ad budget to the products with the highest conversion potential, ensuring every euro works harder.

Why You Need It

-20%

Cut ad waste by removing non-competitive products

+15%

Improved conversion rate

+25%

optimized advertising performance

Get a Personalized Demo

See what our products can do for your retail targets in just a quarter!

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