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Market Intelligence

Decisions powered by complete market visibility with the Benchmark Plan, Merchandising Plan, Smart ADV, and Newsletter Service.

Success in modern commerce requires more than competitive prices. You need a comprehensive understanding of assortments, promotions, advertising performance, and communication strategies across your entire market.

Competitoor’s Market Intelligence delivers a 360° view of how products, retailers, and brands interact, helping you identify opportunities, detect trends, and react with precision.

From uncovering assortment gaps and competitive advantages, to maximizing the ROI of your advertising budget, to monitoring the communication strategies of top retailers, our solutions help you take smarter actions across merchandising, marketing, and strategic planning.

Make decisions based on what the market really does, not on assumptions.

Main Functionalities

Promotions and discount pressure by Retailer/Country
Trend analysis
Price Range analysis
Online multi brand retail brand ranking by category vs. competitors
Customizable Report and Dashboard by user
New items history tracking
Geopricing analysis (GPI)
Assortment image analysis and comparison
Online multi brand retail assortment analysis
Historical view and KPIs trend analysis

Main Functionalities

Trend analysis
Price Range analysis
Iconic products management and monitoring
Assortment analysis of your brand vs brand competitors.
Geopricing analysis (GPI)
Customizable Report and Dashboard by user
Catalog image analysis and comparison
Assortment analysis by Country
Historical view and KPIs trend analysis

Main Functionalities

Stock availability tracking
Promotion tracking
Price efficiency analysis
Price Leader vs. Average Deviation vs. recommended sales price
Customizable Report and Dashboard by user
Category customization
Duties, Taxes, Shipping and delivery costs tracking
Catalog Overlap analysis
Daily product prices tracking
Historical view and KPIs trend analysis

Main Functionalities

Direct spend toward high-performing, high-impact products

Cut AD waste by removing non-competitive products, improve conversion rates and optimize advertising performance.

Maximized value visibility & ROI

By spotlighting your mostcompetitive offers, Smart Adv improves conversion rates,boosts margins, and keeps your listings amongthe top value-for-money options.

Competitiveness based AD allocation

Smart Adv activates or pausesproduct ads based on real-timemarket competitiveness (e.g. pricing, visibility), optimizingspend across platforms like Google Shopping and Kelkoo.

Dynamic budget allocation

Smart Adv automatically redirects your ad budget to the products with the highest conversion potential, ensuring every euro works harder.

Why You Need It

-20%

Cut ad waste by removing non-competitive products

+15%

Improved conversion rate

+25%

optimized advertising performance

Get a Personalized Demo

See what our products can do for your retail targets in just a quarter!

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