Competitoor, in collaboration with Deda Stealth, introduces Stealth Revalue: a SaaS platform designed to transform the resale market from a blind spot into a strategic asset. By bringing real-time intelligence and actionable insights into second-hand dynamics, Stealth Revalue empowers brands to protect full-price positioning, optimize margins, and unlock new growth opportunities.

Stealth Revalue provides brands with real-time visibility across major resale marketplaces, enabling them to monitor pricing, availability, and product trends at scale.

This intelligence allows companies to:

• Identify pricing opportunities across channels
• Track value retention and depreciation at SKU level
• Benchmark against competitors in the secondary market
• Optimize both resale and full-price strategies

By making the resale market visible, measurable, and actionable, brands can turn external signals into strategic levers, using second-hand performance as an early indicator of demand, desirability, and brand equity.

Rather than reacting to market changes, brands can proactively shape them, protecting premium positioning while leveraging resale as a complementary growth engine.