The Merchandising Plan is designed to optimize brand positioning and facilitate multi-brand comparisons across key online retailers in targeted countries. It enables detailed benchmarking of ranking, assortment, and price ranges within product categories, while supporting comparisons of positioning and pricing against a defined peer benchmark group for strategic reference. The plan’s main features include brand ranking by categories, assortment analysis, price range and promotions pressure review, country-based catalog assessment, access to a complete catalog image repository with product data sheets, assortment image comparison, tracking of new items, trend analysis, geo-pricing evaluation, and customizable reports and dashboards for actionable insights.