‍A structured and intelligent monitoring of retailers' communication.

The Newsletter Management service is created with the goal of providing a structured, searchable, and constantly updated overview of public newsletters sent by retailers, both those already included in the monitoring plan and others selected based on their relevance, creativity, or innovation in the newsletter channel. All collected newsletters are:

1) Indexed by target market, with the possibility of segmenting by country in the case of retailers operating across multiple geographies
2) Categorized by retailer, enabling immediate comparison between direct competitors and international best practices
3) Archived and searchable, with full-text search functionality by subject, content, and type of communication (e.g., promotions, new collections, editorial content, loyalty, events)
4) Limited to “open” communications, meaning not personalized or sent on a profiled basis, but accessible to any user who subscribes to the channel.