Promoting a product online at an incorrect price can backfire on you in two ways: you’ll lose the sale as well as create interest in the product and drive customers to the competition. In fact, no product has no competition and even products granted on an exclusive basis have to grapple with solutions that are equal or very similar in performance. The dynamic bidding function automatically and daily adjusts the feeds you send out to advertising channels, filtering out the products that would negatively affect you competition-wise.