A successful assortment strategy starts with understanding what the market looks like, what competitors are offering, how they structure categories, and how your products compare. Competitoor’s Assortment & Availability solutions give you a clear and comprehensive view of brand catalogs and e-commerce assortments, helping you identify gaps, opportunities, and differentiation points.

From benchmarking brand catalogs to comparing multi-brand e-commerce assortments, Competitoor makes it easy to analyze SKU depth, price ranges, seasonal variations, and promotional intensity. You can quickly recognize where competitors overperform or underperform and refine your own assortment to increase customer relevance and drive higher conversions.

With tools designed to highlight iconic products and their alternatives, you gain a sharper understanding of customer behavior and market expectations, empowering your merchandising, product, and category teams to make smarter decisions backed by real market data.