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Online shopping trends according to a Klarna Research confirm that the online market is growing fast and that some of the reasons why shoppers prefer digital channels to traditional stores are related to pricing.

As multi-brand retailers compete for customers in the fashion market, they sometimes resort to discounting, which can undermine a brand’s value. This luxury fashion company realized a need to monitor the market to understand how various e-tailers position and price the brand worldwide.

In the past 2 years Covid-19 has given a big hand in record e-commerce sales for the big fashion and luxury brands, since consumers were forced to carry out most of their purchases online. Fashion is now the biggest B2C market segment for e-commerce and even if retail has regained market share, online sales are in continuous growth.

The dynamic pricing strategy finds its roots in the powerful idea of changing prices according to competition. It is now possible to take advantage of different automatic tools that have the goal of automating different tasks.

For those managers that are running an online business, today’s competition price tracking is as important as taking the right strategic marketing decisions on the pricing policy in order to increase the business.

One of the most awaited event of the year is just around the corner and you need to be ready for the jungle prices that it’s gonna take place out there! The Black Friday represents a great opportunity for any retailer that wants to capitalize on it.

How many hours a day do you spend monitoring your online competitors? How much does this operation cost you in terms of both money and time? You’d better start thinking about that.

Being a Brand today is not easy. The Internet is a double-edged sword because if it allows you to reach a great number of potential customers, it also becomes very difficult for a Brand to monitor that its pricing rules are respected.

The discount period is approaching and monitoring competition or retailers can be hard. Prices are dropping fast and discounts are popping up every day. For a Brand this can be very dangerous because it seems like you are losing supervision on your distribution network.

It’s no secret that in order to have a successful online business you need to know how your competitors are playing. You can do it either manually or by using an automatic tool. Doing it manually may require a big investment in terms of time and money.

The ecommerce is growing so fast that in Italy 18.8 million of italians had purchased on the Internet during 2016. It usually happens that 12% of the people on the Internet google only to get information about a specific product and the 88% actually want to purchase something.

Monitoring the competition is a process that cannot be overstepped nowadays. Whoever has an online business, or has its items sold online by retailers, might want to know who those retailers are and at how much they are selling the product.