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As a merchandiser for a brand, your goal is to maximize sales and ensure your products are showcased effectively across various online platforms. In today’s digital age, it’s crucial to leverage the power of digital shelf analytics to stay ahead of the competition and drive revenue growth.

Ever felt like you’re playing a high-stakes game where every move your competitors make could put your business in check-mate? It’s not just about making smart moves; it’s knowing the moves when they matter the most.

E-commerce is fiercely competitive. Flash sales, clearance offers, event-based discounts… The efforts to win customers feature such an ever-growing list. To tap into customer perceptions and convert customers into ambassadors for the long term is quite challenging.

Amazon’s price check app, Walmart’s online price comparison tool, Best Buy’s compare and price match guarantee, are some prominent examples of e-commerce brands going all out to provide the best shopping experience to customers, especially when it comes to pricing.

What is Competitor Price Monitoring? Why is it important for your business? What are 10 things to look for while choosing one? Find out!

This hardgoods retailer looked for a solution to monitor the market and understand how various wholesalers position and price similar products worldwide.

The advent of e-commerce has revolutionized the way consumers shop. Thanks to the wide range of online services available, consumers have many options for purchasing products, and price remains a key factor in their decision.

Online shopping trends according to a Klarna Research confirm that the online market is growing fast and that some of the reasons why shoppers prefer digital channels to traditional stores are related to pricing.

As multi-brand retailers compete for customers in the fashion market, they sometimes resort to discounting, which can undermine a brand’s value. This luxury fashion company realized a need to monitor the market to understand how various e-tailers position and price the brand worldwide.

In the past 2 years Covid-19 has given a big hand in record e-commerce sales for the big fashion and luxury brands, since consumers were forced to carry out most of their purchases online. Fashion is now the biggest B2C market segment for e-commerce and even if retail has regained market share, online sales are in continuous growth.

The dynamic pricing strategy finds its roots in the powerful idea of changing prices according to competition. It is now possible to take advantage of different automatic tools that have the goal of automating different tasks.

For those managers that are running an online business, today’s competition price tracking is as important as taking the right strategic marketing decisions on the pricing policy in order to increase the business.