On November 24–25, Competitoor proudly joined Tech for Retail 2025 in Paris, participating for the first time as a company of Deda Stealth.
For our team, the event was much more than a trade show: it was a moment of connection, energy, and inspiration, two days where we met leading retail innovators, exchanged ideas with international brands, and showcased how AI-powered price and market intelligence is reshaping how global retailers operate.
From the very first hour, our booth became a lively hub for conversations on competitive intelligence, precision pricing, and the growing need for real-time insights. We welcomed brands, retailers, digital leaders, and innovators eager to understand how Competitoor’s technology can support more informed, profitable, and data-driven decisions.
Throughout the event, our team presented the full value of the Competitoor Platform—a next-generation SaaS ecosystem designed to help brands and retailers navigate fast-changing online markets with clarity and confidence.
Visitors had the chance to experience our four core solutions:
Real-time monitoring of prices, promotions, stock, duties, and competition across global markets. Perfect for eCommerce, Pricing, and Brand Managers seeking daily visibility and actionable insights.
A 360° competitive overview leveraging AI to compare assortments, pricing, trends, geopricing, and visual catalog differences across countries and competitors.
A deep dive into the strategies of online multi-brand retailers—ranking, assortment depth, discount pressure, new launches, and price range analytics.
Our newest AI solution that allocates advertising budgets only to the products most likely to convert—cutting ad waste, improving conversion rate, and boosting overall ROAS.
A structured, always-updated archive of retailer newsletters to track communication trends, promotional strategies, creative formats, and market storytelling.
These solutions sparked genuine curiosity among attendees, especially those seeking scalable ways to optimize pricing, protect margins, and operate with precision across multiple regions.
One of the highlights of our participation was undoubtedly the conference hosted by Deda Stealth, where Competitoor joined Bata, a brand with more than 130 years of heritage and a global presence in over 70 countries.
On stage, Nicolò Chiaramonte, Business Product Owner ECOM & APP & AI at Bata, and Maximilian Lanaro, our Founder & CTO, guided the audience through the evolving landscape of pricing strategies and competitive intelligence in the session titled:
“Who Wins in Luxury Fashion When Comprehensive Data Rules Pricing?”
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The conversation explored the complexities of managing a global brand in diverse markets, each with its own consumer expectations, pricing sensitivities, local competitors, and promotional cycles. Nicolò explained how Bata is navigating these challenges through stronger digital investments, omnichannel initiatives, and a growing reliance on real-time metrics to coordinate global and local strategies.
Maximilian complemented this perspective by illustrating how Competitoor supports brands like Bata with “precision at scale.” He explained how our platform enables instant awareness of market shifts, margin risks, assortment gaps, geopricing variations, and competitor movements, even across dozens of different countries. The discussion touched on the future of AI in pricing intelligence, the increasing automation of tactical decisions, and the fundamental need for integrated systems capable of operating at global speed.
The audience response was enthusiastic, with many questions focusing on practical applications, expected AI advancements, and the roadmap of Competitoor within the larger Deda Stealth technology ecosystem.
Many of our conversations highlighted recurring themes in today’s retail environment. Brands and retailers emphasized how crucial it is to maintain transparency when operating in increasingly complex markets, where competitive pressures and local differences can make decision-making challenging. They also underlined the importance of protecting margins in volatile conditions, ensuring that every pricing and promotional choice supports sustainable profitability. At the same time, high-quality, reliable data emerged as a key factor in enabling smarter, faster decisions. Finally, there is a clear and growing demand for fully integrated ecosystems, where commercial strategy, operational execution, and market intelligence work together seamlessly, allowing teams to act with precision and confidence across all markets.
Our participation in Tech for Retail 2025 marked an important milestone for Competitoor.
We came back energized, inspired, and more committed than ever to supporting retailers and brands with the level of intelligence required to thrive in today’s competitive landscape.
A heartfelt thank you to everyone who visited our booth, attended our conference, or simply stopped by to learn more about our platform.
We look forward to continuing these conversations, and to seeing you again at Tech for Retail 2026!
See what our products can do for your retail targets in just a quarter!
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