Competitoor at Tech for Retail 2025: data-driven pricing, AI innovation, and the success story of Bata

Competitoor is excited to announce its participation in Tech For Retail 2025, taking place on November 24–25 at Paris Expo Porte de Versailles. As part of the Deda Stealth ecosystem, we will be on site to showcase how AI-powered pricing intelligence is transforming decision-making for global fashion and retail brands.

This year’s agenda includes a conference hosted by Deda Stealth titled “Who Wins in Luxury Fashion When Comprehensive Data Rule Pricing?”, featuring insights from both industry leaders and technology innovators, including Maximilian Lanaro, Founder & CTO of Competitoor. The session will explore how real-time market data, competitive intelligence, and integrated digital ecosystems are reshaping pricing strategies across the luxury and fashion landscape.

But beyond the conference stage, Tech For Retail is also the perfect moment to highlight how these innovations translate into real-world value. And few examples illustrate this better than the ongoing success story with Bata, a historic global footwear leader and long-standing partner of both Deda Stealth and Competitoor.

Bata and the challenge of global scale

With more than 130 years of history and a presence in over 70 countries, Bata operates across a remarkably diverse range of markets. This global footprint is both one of the company’s greatest strengths and one of its most complex operational challenges.

During the Tech For Retail conference, Nicolò Chiaramonte from Bata explained how coordinating product, pricing, and market expectations across multiple regions requires constant balance:

• Maintaining a consistent global brand identity
• Adapting to local consumer preferences and purchasing behaviors
• Managing regional differences in competition, assortment, and price positioning

In fast-moving retail environments, this type of orchestration demands tools that provide real-time visibility, responsiveness, and precision at scale.

The role of Competitoor in Bata’s digital acceleration

As part of the discussion, Competitoor’s CTO Maximilian Lanaro shared how Bata’s need for speed, transparency, and accuracy across markets led the brand to strengthen its use of Competitoor’s AI-driven pricing intelligence platform.

Brands like Bata typically come to Competitoor with clear objectives:

• Developing real-time awareness of market changes
• Monitoring competitive moves across dozens of countries simultaneously
• Protecting margins while remaining competitively positioned
• Supporting global teams with scalable, automated insights

In Bata’s case, the first priority was to gain a reliable, unified view of competitor pricing and market dynamics—something that human teams simply cannot track manually at global scale.

Competitoor now supports Bata in:

• Pricing intelligence: clear visibility on price movements across markets
• Dynamic benchmarking: continuous tracking of direct and indirect competitors
• Margin optimization: understanding where and how pricing impacts profitability
• Local adaptation: helping regional teams make smarter decisions based on up-to-date data

This combination enables what Maximilian described as “precision at scale”, the ability for a global brand to act with the accuracy of a local player, supported by central strategy and AI-powered insights.

How Bata’s teams work differently with real-time data

From Bata’s perspective, one of the biggest shifts came from how teams operate on a daily basis. With Competitoor’s platform in place:

• Pricing decisions are made more quickly
• Assortment choices better reflect local conditions
• Promotions are planned with clearer contextual awareness
• Digital and omnichannel strategies are aligned across regions

Real-time data has become fundamental for Bata’s global roadmap, which increasingly prioritizes:

• Customer centricity
• Personalization
• Seamless omnichannel experiences

By integrating Competitoor’s intelligence into this broader digital ecosystem - powered and unified by Deda Stealth’s platforms - Bata gains an end-to-end technological foundation connecting pricing, supply chain, retail operations, and market insights.

The future: AI as a strategic driver

Looking ahead, Maximilian also outlined the next wave of AI applications that will support brands like Bata:

• Automated competitive analysis and anomaly detection
• Predictive models for price evolution and margin risks
• AI-assisted decision-making for promotions, pricing clusters, and assortment
• Tools that turn massive volumes of competitive data into actionable insights instantly

As brands face increased fragmentation, inflationary pressure, and global complexity, these capabilities are becoming essential rather than optional.

Bata agrees. According to the brand, the biggest opportunities for retail innovation will come from technologies that enhance agility, empower teams, and improve customer experience from online discovery to in-store purchase.

Who wins when data rules pricing? Everyone.

The conference concluded with a clear message: when brands combine AI, data, and strategic execution, the benefits are shared across the entire ecosystem.

• Teams make faster, better decisions
• Consumers receive better pricing, availability, and personalization
• Brands operate with global vision and local precision

Competitoor is proud to support this transformation, and proud to showcase the results alongside Deda Stealth and global leaders like Bata.

Come meet us at Tech for Retail, Booth G95

We invite all attendees to stop by Booth G95 to explore Competitoor’s live demos, discuss AI-powered pricing strategies, and learn how our integrated ecosystem with Deda Stealth can support retailers and fashion brands across Europe and beyond.

We look forward to seeing you in Paris!