Competitoor and Highstreet.io Forge Global Partnership to Revolutionize Digital Marketing Solutions

Competitoor, the AI-driven Price and Market Intelligence platform and Highstreet.io, the feed management platform of Impresoft Group, are thrilled to announce a strategic partnership that will transform digital marketing strategies for brands and retailers worldwide.

This collaboration combines Competitoor’s advanced price and competitor monitoring capabilities with Highstreet.io’s unique features for managing and synchronizing product data across marketing channels. As a result, businesses can unlock a competitive advantage by leveraging targeted, data-driven pricing and marketing strategies tailored to their unique needs.

Key Benefits of the Partnership

• New Price Comparison Solution
  This partnership empowers businesses to monitor market dynamics and competition with unprecedented accuracy. Using our integrated platform, you’ll access comparative pricing data that enables both brands and e-commerce companies to swiftly adapt to market fluctuations and optimize pricing strategies for maximum impact.
• Enhanced Marketing Campaign Optimization
  The seamless integration of Competitoor and Highstreet.io allows for more precise allocation of your advertising budget. By focusing on products with the highest sales potential, you can effectively position your pricing and maximize conversions. Instead of promoting items that may struggle against aggressive competition, you’ll channel your resources into products primed for success.
• Enrichment of Product Catalog
  With this partnership, you gain access to enriched product information, leveraging detailed data managed by Highstreet.io. This enhanced accuracy elevates your market analysis, allowing you to make informed strategic decisions that increase your chances of success in the global marketplace.

Giovanni Guardalben, founder of Highstreet.io, states: “Collaborating with Competitoor allows us to enhance the value we offer to our clients by integrating our product data management and synchronization platform with the power of Competitoor’s AI. This partnership strengthens companies’ ability to launch their products in the global market with more effective, data-driven strategies.”

Maurizio Catellani, CEO of Competitoor, adds: “The partnership with Highstreet.io enables us to combine our Price and Market Intelligence platform with a highly specialized solution for optimizing and synchronizing product data. Together, we provide brands and retailers with a comprehensive tool to monitor the global market, improve pricing strategies, and enhance their online presence.”