Competitoor and Bata: how Pricing Intelligence enables precision at global scale

In today’s fashion and footwear industry, pricing is no longer a downstream activity. It is a strategic lever that directly impacts brand positioning, margins, and customer perception. For global brands operating across dozens of markets and channels, mastering pricing complexity is a decisive competitive advantage.

Bata is a perfect example of this challenge. With more than 130 years of history, a presence in over 70 countries, and more than 180 million pairs of shoes sold every year, Bata combines the strength of a global brand with a highly decentralized operating model. Each local organization manages its own market dynamics, consumer expectations, and competitive landscape. This local autonomy is a key strength - but it also increases the complexity of pricing decisions at scale.

The challenge: aligning local pricing decisions with global visibility

Before working with Competitoor, Bata already had access to large amounts of market and competitive data. However, that information was often collected locally, using different tools and methodologies, and managed manually. As a result, gaining a consistent and comparable view across countries was time-consuming and sometimes fragmented.

In an environment where competitors adjust prices daily and consumers expect transparency and fairness, relying on delayed or incomplete insights creates risks: missed opportunities, margin erosion, and reactive pricing decisions.

Bata’s objective was not to impose a single pricing strategy worldwide, but to establish a shared pricing intelligence framework, one that would allow local teams to remain agile while enabling global leadership to monitor performance, identify patterns, and act faster.

The solution: Competitoor’s AI-powered Pricing Intelligence

Competitoor supports Bata by delivering a structured, scalable, and real-time view of competitive pricing across markets and channels. Through our AI-powered platform, Bata teams can monitor competitors’ prices, promotions, assortments, and product availability with a level of accuracy and consistency that was previously impossible to achieve manually.

By standardizing how competitive data is collected and analyzed, Competitoor enables Bata to truly compare “like with like” across countries. This creates clarity, reduces noise, and turns complex datasets into actionable insights.

Pricing intelligence becomes a shared language across the organization, supporting decisions not only in pricing teams, but also across merchandising, assortment planning, and market positioning.

From data to action: driving better decisions across the value chain

The real value of pricing intelligence lies in how it changes the way teams work. With daily, reliable insights at their fingertips, Bata’s teams can react faster to market changes, anticipate competitive moves, and reduce dependency on reactive discounting.

Access to consistent competitive data allows Bata to:

• Identify pricing gaps and inconsistencies across markets
• Protect margins by understanding competitive pressure in real time
• Optimize assortment and positioning across omnichannel environments
• Support earlier, more informed decisions in product and merchandising planning

This shift from intuition-led pricing to data-driven decision-making is also a cultural transformation. It requires new skills, new processes, and trust in data. Competitoor acts as a long-term partner in this journey, supporting adoption and helping teams extract value from insights, not just dashboards.

Looking ahead: Pricing Intelligence as a strategic asset

As AI continues to evolve, pricing intelligence will play an even more strategic role. Predictive models, simulations, and automated recommendations will enable brands like Bata to anticipate market dynamics rather than simply react to them.

For global fashion and footwear brands, precision at scale means balancing local relevance with global visibility, and turning complexity into a competitive advantage.

At Competitoor, we are proud to support Bata in building a smarter, faster, and more resilient pricing strategy, where data, technology, and people work together to drive sustainable performance.

Discover how Bata leverages pricing intelligence with Competitoor and explore the full conversation from Tech for Retail 2025.